How is Energizer^® e^2™ Advanced different from other alkaline batteries?
Energizer^® e^2™ Advanced has been engineered to maximize performance in demanding or high tech devices, those that typically require more energy.
e^2™ Advanced is built with an advanced cell construction that provide a more efficient use of the batteries' internal space. Several other features like new graphite formulation used to coat the inside of the can, and a new low profile seal allowing for additional active input in the batteries to give superior performance in today's demanding high tech devices.

How did you decide to make such a high performance battery?
Before we launched Energizer^® e^2™ in 2000, we conducted proprietary independent research (by Yankelovich) in US that identified an unmet need of battery consumers in the market who were looking for a higher performing battery. These shoppers wanted the assurance that they were buying the best product available specifically for those devices there were most critical to their lifestyles or most demanding in terms of performance. At the time, no other battery was fully meeting their need for longer lasting performance, especially in high tech devices.

At the same time, battery-operated devices were changing dramatically, becoming more demanding and sophisticated with lots of features. These added bells and whistles also created increased power demands. A new breed of battery was required to keep up with all of these new types of devices.

Which devices are best suited for ENERGIZER^® e^2™ Advanced batteries?
High-tech devices that consume a lot of power like MP3 players, portable CD players, digital or point-and-shoot cameras, hand-held electronic games, TV/audio remote controls, halogen flashlights, personal organizers and other digital devices. The exceptional energy output of ENERGIZER^® e^2™ Advanced makes them perfectly suited for critical household devices.

Where can I buy ENERGIZER ^® e ^2™ Advanced batteries?
You'll find ENERGIZER ^® e^2™ Advanced batteries at most supermarkets/ hypermarkets, medical personal care store, convenience, department and specialty stores . In bigger stores, ENERGIZER ^® e^2™ Advanced batteries are often displayed in a few places like EnergiZone and checkout lanes.